How it works


About me

Hello. I am Rosalind Hobley, a local parent and photographer. I have been working with families in Central London and beyond for over 12 years. I also do commercial and artistic projects, some of which can be seen here.

I offer unique and creative portraits of children and families. My background is in fine art so I have a training in classical portraiture as well as modern artworks. I aim to offer you fresh and original portraits that will look as good in 20 years as they do today.



Before the shoot

The secret of a successful family shoot is ensuring that everyone feels relaxed and comfortable, and this is achieved in two ways. First of all by shooting on location, often at your home or a local outdoor space, where you all feel comfortable. Secondly by allowing your family the freedom to really be themselves, while still providing some lead and guidance where necessary.

Once you have booked, we will have a pre-shoot phone or email consultation, with advice about what to wear and how to prepare for the session. We can discuss what kind of photos you want to get for your portraits and what your family likes to do, their personalities



During the shoot

During the shoot I work quietly and unobtrusively, and although I give some direction, I mostly encourage you to relax and do what you would normally do together as a family.

Because it works like this, the children enjoy it, and they have real and natural expressions in their portraits.

Even if there are times that they are not co-operating, (and let’s be real, it’s going to happen some of the time) it is easy to move on and keep them interested in a new activity.

The shoot lasts approximately 2 hours, but can be shorter or longer if you prefer.



After the shoot

After the shoot I select and tweak the photos slightly, then I come back to you after a week or two and show you them. At that point you can choose as many or as few as you like. I offer beautiful frames, prints and albums, as well as options for retouched digital files.



“I can absolutely recommend Rosalind at Goldfinch Photography - she is a total pleasure to work with. She has the most lovely, natural style and captured such warm moments with nothing posed.”

Yael S, St John’s Wood, London